Two important things about our approach to your Brand Identity. We listen, but we are not order takers. We include you in the process 100%, but are not afraid to tell you when you are wrong. The result - the right aesthetic that is an honest and true statement about who you are.
Brand Boards Guiceworks defines Brand via a set of style boards, which showcase options in font, color palettes, photography, iconography and preliminary UI elements. Guiceworks presents several brand directions, each comprised of multiple boards working together to communicate one potential look and feel for the Brand. From there, Guiceworks works closely with client to narrow in on one final set of styles to serve as the basis for the Brand and UI design. This approach eliminates any surprises in UI design as all members are effectively working from the same “style guide”. This phase can be run simultaneously with the UX phase to maximize timelines if required.
Innovation lies at the intersection of what your end user desires, your business demands, and technology can bring to life. We are adamant about cutting to the chase of the most important experience for your most important customer.
Discovery This is a session with client to define the business goals and map the objectives of the product accordingly. In this session, we seek to fully understand the business and the target, and challenge assumptions held by our team and yours. The outcome of this meeting is alignment on the Minimum Viable Product (MVP). We create an exhaustive list of prioritized features and draw a line in the sand for the minimum set to deliver value and prove viability in the marketplace.
Sketch Whether it’s a whiteboard, sketchbook or napkin, we believe in whatever it takes to get the ideas out quickly to keep the conversation moving. In this phase, we work with relevant stakeholders/team members to sketch initial ideas for the overall user experience. We focus on the most important needs for the most important target groups of the product. This exercise solidifies the team’s understanding of the MVP and ensures we are capturing all the major use cases, as well as mapping strategically against business goals. With visual sketching, we can identify major roadblocks in the experience early and at low cost.
Flow Architecture Following a sketch of the overall experience, we thoroughly document each potential user flow via a detailed diagram comprised of all required features to meet that user effectively at every interaction within the product. This deliverable is a thorough and detailed map of all possible paths through the product. It serves as the backbone for keeping team members and stakeholders aligned throughout the course of the project.
Wireframe Prototype Here, we bring the sketch and user flows to life via higher fidelity and clickable wire frames. In some cases, we may layer on a bit of brand design just to make the experience feel dynamic enough to test legitimally with a set of potential users. The clickable protototype invokes a common ground for stakeholders, developers and designers to accurately communicate expectations and generate ideas on something that feels more like a “real product”. Prototyping leverages desktop, tablet and mobile presentations to fully vet features in their proper context.
This is ultimately where you make or break the experience for a user and the business. Great UI Design is a seamless manifestation of Brand, UX and Graphic Design. At Guiceworks, we are well versed in the development process and work one-on-one with developers to correctly translate even the smallest design details to a fluid user interface. Working from the approved style boards, UI design is where we bring the work together under one intelligent and beautiful execution.
UI Prototype During UI design, we're still prototyping. We build up layers on the prototype step by step, and when UI design is added to the mix, you have a solid proof of concept. Whether you use this to win over investors, seamlessly communicate between design and dev partners, or test a realistic experience with users -- this level of prototype delivers confidence in the path forward for building the right product.