At Guiceworks, we believe in the build, measure, learn cycle. We believe in working smarter, not harder. Our process facilitates collaboration and informed decision making. We don't preach partnership, we practice it.
Geoffrey, Principal and Founder of Guiceworks, is a nationally recognized design expert with a client list that includes Audi, eBags, Inspirato, Sitter, the NBA and numerous local and national Startups. A classically trained design graduate from the Rochester Institute of Technology, Geoff began his career in the early 90’s specializing in brand and graphic design, apparel design, consumer packaging and physical product design for Schwinn and Pearl Izumi.
“Growing up with digital”, Geoff shifted his design talents and interests to the creation of innovative and beautiful UX/UI solutions spanning websites, SaaS products, and mobile applications. He believes in close partnership with engineers early in the project and applies a systems thinking approach in solving problems.
As a business owner for over 15 years, he is familiar with demands above and beyond just design. He leverages this perspective to help clients realize the power of a user-centric mindset in capitalizing on their business objectives and differentiating in the competitive landscape.
He also enjoys mentoring, and has run workshops and classes with Turing School of Software & Design and Boulder Digital Works.
Bryan, UX/UI Product Design Lead, is dedicated to developing authentic, insight-driven creative solutions and refined user experiences. Leveraging a broad range of acumen across digital and traditional media, Bryan has led the creative for global brands such as Audi, Oakley, Vans and The North Face. Bryan's work, featured in Communication Arts, also includes recognition by The One Show, Webby Awards, Interactive Media Awards, JD Power Catalyst Awards, Acquia Engage Awards, Dope Awards and The Creative Website Awards.
Specialties include: Creative Direction, Art Direction, Graphic Design, Branding & Identity Design, User Experience Design, Interaction Design and User Interface Design.
Kelsey, UX/UI Design Lead, is well versed across multiple industries. Leveraging over seven years of deep experience across Agency, Startup, and Corporate enterprise, Kelsey draws on well rounded perspective and client engagement skills to produce great user experience. Passionate about the end user and driven to exceed industry standards, she designs purposeful solutions that eloquently articulate sound business strategies.